LOGOS

by Sonne T. Hart on July 17, 2011

Logos have been around for a long time.  I mean a very long time.  Aristotle lived during 358 BC and he believed there were three artistic proofs that we can create: the appeals from ethos, pathos, and logos.   Logos is a Greek word and the basis for the English word logic. The impact of logos on an audience is sometimes called the argument’s logical appeal.

Companies have logos, some very famous.  Coca Cola, for instance, and Nike,  BP gas with its sun burst logo.  What does a logo do?  What does it stand for?  It helps in marketing identity and/or acknowledgment in the different markets. Also a logo helps create an image.  Is anyone going to see the jagged edge sun logo of BP Gas and not know what it is, I don’t think so.

Fern Michaels is an author most everybody knows. Her logo is a fern leaf which is very unique and when readers see that logo, they instantly know the book was written by Ms. Michaels.  When you see the Golden Arches?  Most people think McDonalds.  How about a logo of an apple with a bite missing?  I don’t know about you but I instantly see an Apple computer.  A shell outlined in red?  Shell Oil.  An open eye logo is CBS.  All we need to see is the Eye logo and we know what network.

Now, Sonne T. Hart is going to have a logo.  A lot of thought went into said logo.  Awhile back in one of my blog posts I explained how I came up with my pseudonym Sonne T. Hart by taking the Hart from Hartley, my maiden name and the Hart from Capehart, my married name.  Those two Harts became my logo. It consists of two hearts coming together.  This logo was designed by artist Michael Colemire of Augusta, KY.  Michael took my idea of a heart, of some kind, for a logo and created two coming together and forming a very unusual logo.  I love it and I hope you’ll like it too.

I’m hoping some day my friends and readers will come to know who Sonne T. Hart is when they see the two Harts/hearts logo.

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